PRINT AD X COPYWRITING
1. WATSONS WATER
With an aim to promote rPET material used in Watsons' water bottle, I came up with a theme "Plastic never die". In rPET family, the plastic bottles never die.
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No rPET graveyards
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Longevity
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Lots of relatives
3. POLYU AD
Our target audience is S.6 students preparing for DSE. With an aim to attract them to choose PolyU Advertising Design as their major in university, we tried to use local and colloquial tone and manner to arouse their interest. The context is mainly about the qualities being an adman and how difficult to get into AD.
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Team: Miranda, Peter, Jamien and TT Lai
2. VITASOY
From a child perspective, we developed dialogues of bean and milk, which means Vitasoy in Chinese literally. In our writing, naive and warm as it may seem. It associates the feelings with the brand perfectly to create a sense of familiarity to the locals.
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Team: Miranda, Cheryl, Angel and Rainbow