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 |  |  Awareness - GOGOMAGNETStick Gogocan, GogoMan and GogoTime on vans before event for 3 weeks to increase brand awareness. People may think that this is copy cat from another company. It then create topics in the city. |
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 Info & Call for Action - GOGOSTORY1. Construction Worker enters Hardware Store- Something he feels different today. |  Info & Call for Action - GOGOGOSTORY2. He buys his Goods and goes to the cashier to pay. |  Info & Call for Action - GOGOSTORY3. At the cashier. He gets a GOGOKey. |
 Info & Call for Action - GOGOSTORY4. He enters the Key into a GOGOBox near the cashier and GOGOMan appears. |  GOGOBOX & GOGOKEY |  Info & Call for Action - GOGOSTORY4. He enters the Key into a box and GOGOMan appears. |
 Info & Call for Action - GOGOSTORY5. The bought items will be put in the van for the customer. |  Info & Call for Action - GOGOSTORY6. In the Van he has time to enjoy his GOGOSnack |  Info & Call for Action - GOGOSTORY7. In the Van they will show him, how much time and money the customer saved. This will be his GOGOTime. |
 Info & Call for Action - GOGOSTORY8. If he had a good and relaxing time, he will tell all his Friends |  Retention - GOGOTIME |  Retention - GOGOTIME |
 Retention - GOGOTIME |  Retention - GOGOTIME |  Retention - GOGOTIME |
 Retention - GOGOTIME |  Retention - GOGOTIME |  Retention - GOGOTIME |
 Retention - GOGOTIME |
1. 做個GOGOMAN. 搭程GOGOVAN. 因為GOGOCAN.
It is a comprehensive 4-stage campaign, Awareness, Information, Call for Action and Retention in order to tell local construction workers GogoVan is fast and convenience and increase the usage of GogoVan app.
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Get the construction workers who do not use GogoVan
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To experience GogoVan service
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By launching a campaign "做個GOOGMAN. 搭程GOGOVAN. 因為GOGOCAN." (Meaning: Be a GOGOMAN. RIDE A GOGOVAN. BECAUSE GOGOCAN.)
Client: GogoVan
Team: Miranda, Manuel, Christina, Alex and Jasmine
DIRECT RESPONSE ADVERTISING
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