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1. VITASOY
From a child perspective, we developed dialogues of bean and milk, which means Vitasoy in Chinese literally. In our writing, naive and warm as it may seem. It associates the feelings with the brand perfectly to create a sense of familiarity to the locals.
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Blazing Copywriting
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2. POLYU AD
Our target audience is S.6 students preparing for DSE. With an aim to attract them to choose PolyU Advertising Design as their major in university, we tried to use a local tone and manner to arouse their interest. The context is mainly about the qualities being an adman and how difficult to get into AD.
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